Mission
Mootsh is a monthly photo print membership, dedicated to helping you document and collect your best memories consistently.
What makes Mootsh different from other photo printing services is simple: we turn photo printing into a manageable ritual that helps your memories live on paper instead of disappearing into the digital abyss.
The Mootsh Difference
Allow us to answer in four simple points.
Consistency
We designed Mootsh to be a monthly photo printing ritual: an easy, manageable and gratifying habit. Printing little by little is much less overwhelming and stressful than waiting a year, or even years, to print your photos.
It also eases the guilt that comes from letting them sit unseen in the cloud. Instead, your best memories are in your hands every month.
Big little moments
By printing consistently, you give the beautiful little moments in-between a life on paper.
Those little moments become the big memories. They matter just as much as life’s milestones and vacations.
Selection
You print just 10 of your favorite photos each month. Not 30, not 100, but 10: the crème de la crème, the moments that truly spark joy.
Little by little, a powerful visual story of your life begins to unfold for you and your family.
Organization
Each month, your prints arrive in a protective envelope tucked in a paper sleeve with a dated contact sheet.
The sleeve includes space for notes and a thumbhole window to display the month and year, making archiving easy and keeping your memories organized for years to come.
Our Story
As new moms and recent California transplants, we found ourselves documenting life’s every “important” moment, with very little to show for it. We spent so much time taking photos, only to upload them to some cloud in the sky, never to be seen again.
As our little ones rapidly grew and changed, the difference between our own analog childhoods, filled with framed family memories, and the digitally dependent childhoods of our young families became more glaring each day.
We missed the ritual of taking, printing, sharing, and treasuring our memories. So we set out to recreate that recently lost habit.
Et voila, Mootsh was born.
About Us
Hi! We’re Noemie and Gratiane, two entrepreneurial French natives who adore our adopted hometown of Venice Beach, California.
Noemie comes to Mootsh with a background in event production and communication, and a love of all things creative.
Gratiane believes in the power of photography to convey emotions. She is an established photojournalist specializing in women issues.
Pronunciation
Mootsh is pronounced moo-t-sh.
“Mootsh” is the nickname of Noemie’s adored grandmother, who lovingly maintained the family’s history through photo albums, framed photographs, and slides.
We named our company Mootsh as a grateful nod to the many matriarchs who came before us and played a pivotal role in the cultivation of our stories.
Keep the ritual going
Explore the membership or browse the boutique to start building your own archive of everyday moments.
